Web
Video Tour of the New Google Analytics Real-Time
Video Tour of the New Google Analytics Real-Time
- Captain AwesomeGoogle Rolls Out New Jumbo Site Links
So Google has officially started rolling out the new jumbo site links for all users. They now take up almost all of the space above the fold. What do you guys think? Will it make life harder from an SEO point of you? Are you seeing anything strange with the new site links?
This could bring in far more branded search results, but at the same time, it could also stem your SEO efforts.
- Captain AwesomeGoogle Testing New SERP’s: Part 2
I wrote yesterday about Google testing new SERP features. Today I started up my pc and went to Google (as I probably do about a million times a day) and was greeted with some more changes.
Click to enlarge
I quite like the new look and feel and it seems to coincide with the look and feel of Google +. I also noticed today that Google.com.au doesn’t have instant, but google.co.za does. Found that interesting.
- Captain AwesomeGoogle Testing New Black SERP’s
So it seems that Google is testing a new slightly different look and feel on their SERP’s. What do you guys think of this? I have only seen this on google.com.au and not google.co.za or google.com. I know it has been different for others, but I would really like to know if anyone is seeing this on google.co.za?
An (G)oogle at a cynical conspiracy
An (G)oogle at a cynical conspiracy
Google has always seemed to be a friendly company, and have always taken the face of a company with a smile. Are they starting to change that and take a more underhanded approach, or have we just never known what goes on behind the scenes?
I work for a company that deals with Google and several financial services companies, and therefore keep a very close eye on the rankings for various forms of insurance and so on. With us keeping such a close eye, we notice trends as they develop, and watch how the rankings fluctuate on a long term, as well as a short terms basis.
As we monitor this space, we realize how highly saturated as well as how competitive it is. And this is how the perfect opportunity for the development of a cynical view point arises.
Google is the leader in the search market all over the world, and therefore has many companies in the palm of its hand. Google is in an extremely strong position in terms of manipulating the market.
Step back and get your critical thinking hats on: when Google makes changes to the rankings, it often results in many companies frantically running around trying to get back to where they were – or better.
It is suddenly a mad frenzy, which leads to actions without thought, and they simply end up throwing money at the problem. Where does that money normally go? PPC advertising. You might think this is normal and there is nothing cynical with that, but what many don’t realize that the money going to PPC is in fact going into Google’s AdWords campaign and therefore going into Google’s pocket.
