seo

Search Engine Spider Ping Tool

Last night I got thinking about some search engine possibilities and creative ways that I can tackle a couple problems I am having. All of my ideas basically boiled down to having some more research data and I wanted to try a couple experiments myself.

In the end I got an idea that I decided could actually help me quite a bit in terms of investigating things. I am not so sure if it will be an actionable tool, but hey, maybe you guys can expand on the idea and make it awesome.

I want a web based app that simply pings me every time a search engine spider visits my site. I don’t want a notification for each page, but a simple notification of when the spider arrives, how long it was there for, how many pages it crawled, and when it left. I am sure this can be done with a bit of PHP and looking at the server logs, but I don’t have the skills to build this myself.

What got me thinking about some other possibilities was a little tool that I stumbled upon yesterday. It is called Serperture and seems to be an “SEO reporting and analysis tool“. There is pretty much only a landing page up at the moment, but it looks like it could be a really useful tool for SEO’s like me out there. The more tools and scripts I have at my disposal the better.

What do you guys think about that little script? Any other ways that you could use it or expand on it?

- Captain Awesome

Google Rolls Out New Jumbo Site Links

So Google has officially started rolling out the new jumbo site links for all users. They now take up almost all of the space above the fold. What do you guys think? Will it make life harder from an SEO point of you? Are you seeing anything strange with the new site links?

flightsite-sitelinks

This could bring in far more branded search results, but at the same time, it could also stem your SEO efforts.

- Captain Awesome

Basic SEO A Rarity

Chris M made a bold statement the other day. He rated that 1 in 500 sites have proper, basic SEO principles instated. Initially, I thought it was a bold statement, but once engaged in discussion, combined with a bit of research, I would have to say that the figures can’t be far from his estimate.

Basic SEO principles might seem a bit of a broad term, but I will hopefully be able to describe things as I go along.

Initially when I saw Chris’ tweet providing those numbers I thought he was crazy. I knew that many sites do not have some, or a lot, of the fundementals SEO foundations in place, but I thought 1 in 500 was an absurd number. With being so interested to learn and grow from the industry experts around me, I asked him what he based this on.

He gave me a recent example that he had come across of the Century City website. First of all, the basic SEO principles on that site are shocking. For a site of that size that surely must drive a fair amount of traffic, it had virtually no SEO principles implemented. The analytics code was in the header which could lead to inaccurate statistics and just leads to a mess. Then their meta data is terrible. Actually I can’t say that as there is virtually no meta data. They have the following title: <title>CENTURY CITY</title>.

Are you telling me that they could not think of a single keyword to link to century city? Nothing at all? Or was this a home made site? I wanted to find out so I did a bit of digging.

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