Marketing
Galaxy Fact Checkers Unit Series
I love seeing companies take different approaches to marketing, and especially when they delve into my realm of online marketing and digital campaigns. This latest beauty comes from Samsung and is focused around their latest smartphone offering called the Samsung Galaxy Note. The Galaxy Note is the latest offering within the Galaxy range and is a cross between a smartphone and a full blown tablet with its generous 5.3-inch HD Super AMOLED touch screen.
They have put together a bunch of episodes in a YouTube Channel in an effort to highlight the features of the phone and it is quite a cleverly thought out campaign with a longer term focus rather than a simple one video campaign and the job is done type series. The series is called the Fact Checker Unit and features two field agents tasked with checking out fact and fiction using their new Galaxy Notes and the awesome features that come built in. Are the claims fact or fiction? Does T-Pain sleep in a coffin? THE FCU check them out!
Three-pain lol…
“FCU: Fact Checkers Unit uses the GALAXY Note’s creative and cutting-edge functions, as well as the generous 5.3-inch HD Super AMOLED touch screen, to check celebrity facts by photographing, cropping and annotating evidence instantly using S Pen, digitising handwritten notes to their editor, and even editing an impromptu music video.”
This episode has a brief cameo from T-Pain and is called “Three Pain”, and “it’s time to party, not to fight!” Seriously, a gangsta song about toothpaste and teeth. What the hell! Well at least it cleared up all the confusion about whether T-Pain sleeps in a coffin or not.
Heineken: Sunrise Belongs To The Moderate Drinker
What you have heard is true – I like to party and I like to party hard. Daddy doesn’t play no games when he goes out and you shouldn’t be any different. Just a fair warning though, if you do try and keep up, you will probably lose at least an eye, a limb and probably at least one testicle. I warned you.
If you have always enjoyed living on the edge and taking a chance with your life and are prepared to risk a knee cap here and there, then sure, try and keep up! Otherwise, I think it is safer for you to try and just make sure that you stay away from the booze and just try to survive and make it to sunrise.
Heineken have a smashing new campaign out where they are trying to get all of you to realize that while you might *think* that you can keep pace while trying to smash back a long line of Tequila shots, it is probably safer for you to try to do things in moderation.
“Sunrise belongs to the moderate drinker” is the name of their campaign and actually carries some pretty solid advice considering the number of times that I have woken up in a drunken stupor while trying to work out who, and where the hell I was while crawling out of a gutter on the east side of Kraaifontein. That’s not a pretty place.
As always, Heineken come out with some really good ads, and this one is no different. This one has an exception though, it goes against their usual grain of, “our beer is awesome and I hope you smash loads of them in your face”, but instead focuses on, “Yes our beer is totally awesome, but its best when you behave like a perfect gentleman, drink in moderation and actually end up remembering the great night out and that tasty beer“.
LinkedIn’s 2011 Most Overused Buzzwords Of 2011
You know when you just smaak throwing out those random new hip words in a meeting. Everytime you let one slip out of your mouth I want you to stop, stand up, bend over, and spank yourself three times before carrying on.
1. Creative
2. Organizational
3. Effective
4. Extensive experience
5. Track record
6. Motivated
7. Innovative
8. Problem solving
9. Communication skills
10. Dynamic
I hope that this will be an innovative and effective method to keep you motivated, creative, dynamic and improve your track record and problem solving skills in your organizational environment. Exactly.
- Captain AwesomeNandos North Korea Ad
Once again Nandos is on the ball. I wrote about Kim Jung Il’s death yesterday and they had an ad out within hours!
Nandos’ Dalai Lama Ad – No Beef
Clearly Nandos doesn’t have any beef with the Dalai Lama coming to visit South Africa.
Click to enlarge
Simply genius. I love the Nandos ad campaigns and how simple yet brilliant they are.
- Captain Awesome
