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Audi 2012 Game Day Commercial – Vampire Party

Posted by on Feb 1, 2012 in Marketing | 0 comments

So earlier I brought you the latest game day campaign from Volkswagen called The Dog Strikes back. What a brilliant one that was, but now Audi have jumped on the game day wagon of the Super Bowl with this little bit of genius. I really love Audi’s advertising and it seriously makes me want to own one!

How is that for a little dig at Twilight ;) Smart, smart marketing from them.

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The Dog Strikes Back: 2012 Volkswagen Game Day Commercial

Posted by on Feb 1, 2012 in Marketing | 0 comments

So following on from their brilliant “The Force” campaign, they made this little gem of a barkside teaser for us, only to wet our appetite before they released this monster of an advert.

I love the style that these ads are filmed in. Very funny, very witty, and flipping well put together! Go Bolt! This is the extended version so I don’t think they will show this on the telly, but it is awesome, and major props to them for these campaigns.

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Galaxy Fact Checkers Unit Series

Posted by on Jan 11, 2012 in Marketing | 0 comments

I love seeing companies take different approaches to marketing, and especially when they delve into my realm of online marketing and digital campaigns. This latest beauty comes from Samsung and is focused around their latest smartphone offering called the Samsung Galaxy Note. The Galaxy Note is the latest offering within the Galaxy range and is a cross between a smartphone and a full blown tablet with its generous 5.3-inch HD Super AMOLED touch screen.

They have put together a bunch of episodes in a YouTube Channel in an effort to highlight the features of the phone and it is quite a cleverly thought out campaign with a longer term focus rather than a simple one video  campaign and the job is done type series. The series is called the Fact Checker Unit and features two field agents tasked with checking out fact and fiction using their new Galaxy Notes and the awesome features that come built in. Are the claims fact or fiction? Does T-Pain sleep in a coffin? THE FCU check them out!

Three-pain lol…

“FCU: Fact Checkers Unit uses the GALAXY Note’s creative and cutting-edge functions, as well as the generous 5.3-inch HD Super AMOLED touch screen, to check celebrity facts by photographing, cropping and annotating evidence instantly using S Pen, digitising handwritten notes to their editor, and even editing an impromptu music video.”

This episode has a brief cameo from T-Pain and is called “Three Pain”, and “it’s time to party, not to fight!” Seriously, a gangsta song about toothpaste and teeth. What the hell! Well at least it cleared up all the confusion about whether T-Pain sleeps in a coffin or not.

 Read more... (350 words, estimated 1:24 mins reading time)

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Heineken: Sunrise Belongs To The Moderate Drinker

Posted by on Dec 23, 2011 in Marketing | 0 comments

What you have heard is true – I like to party and I like to party hard. Daddy doesn’t play no games when he goes out and you shouldn’t be any different. Just a fair warning though, if you do try and keep up, you will probably lose at least an eye, a limb and probably at least one testicle. I warned you.

If you have always enjoyed living on the edge and taking a chance with your life and are prepared to risk a knee cap here and there, then sure, try and keep up! Otherwise, I think it is safer for you to try and just make sure that you stay away from the booze and just try to survive and make it to sunrise.

Heineken have a smashing new campaign out where they are trying to get all of you to realize that while you might *think* that you can keep pace while trying to smash back a long line of Tequila shots, it is probably safer for you to try to do things in moderation.

“Sunrise belongs to the moderate drinker” is the name of their campaign and actually carries some pretty solid advice considering the number of times that I have woken up in a drunken stupor while trying to work out who, and where the hell I was while crawling out of a gutter on the east side of Kraaifontein. That’s not a pretty place.

As always, Heineken come out with some really good ads, and this one is no different. This one has an exception though, it goes against their usual grain of, “our beer is awesome and I hope you smash loads of them in your face”, but instead focuses on, “Yes our beer is totally awesome, but its best when you behave like a perfect gentleman, drink in moderation and actually end up remembering the great night out and that tasty beer“.

 Read more... (325 words, estimated 1:18 mins reading time)

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LinkedIn’s 2011 Most Overused Buzzwords Of 2011

Posted by on Dec 20, 2011 in Marketing | 0 comments

You know when you just smaak throwing out those random new hip words in a meeting. Everytime you let one slip out of your mouth I want you to stop, stand up, bend over, and spank yourself three times before carrying on.

1.    Creative
2.    Organizational
3.    Effective
4.    Extensive experience
5.    Track record
6.    Motivated
7.    Innovative
8.    Problem solving
9.    Communication skills
10.    Dynamic

I hope that this will be an innovative and effective method to keep you motivated, creative, dynamic and improve your track record and problem solving skills in your organizational environment. Exactly.

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