Marketing
Basic SEO A Rarity
Chris M made a bold statement the other day. He rated that 1 in 500 sites have proper, basic SEO principles instated. Initially, I thought it was a bold statement, but once engaged in discussion, combined with a bit of research, I would have to say that the figures can’t be far from his estimate.
Basic SEO principles might seem a bit of a broad term, but I will hopefully be able to describe things as I go along.
Initially when I saw Chris’ tweet providing those numbers I thought he was crazy. I knew that many sites do not have some, or a lot, of the fundementals SEO foundations in place, but I thought 1 in 500 was an absurd number. With being so interested to learn and grow from the industry experts around me, I asked him what he based this on.
He gave me a recent example that he had come across of the Century City website. First of all, the basic SEO principles on that site are shocking. For a site of that size that surely must drive a fair amount of traffic, it had virtually no SEO principles implemented. The analytics code was in the header which could lead to inaccurate statistics and just leads to a mess. Then their meta data is terrible. Actually I can’t say that as there is virtually no meta data. They have the following title: <title>CENTURY CITY</title>.
Are you telling me that they could not think of a single keyword to link to century city? Nothing at all? Or was this a home made site? I wanted to find out so I did a bit of digging.
I Will Never Be Able To Look At The LG Logo Seriously Again
Take a peak at this. I will never be able to look at the LG logo in the same way! Pac-man for the win! Does anyone know of any good Cape Town logo’s?
Brilliant!
Help Sponsor Me Please!
Yes, I am completely shameless.
I need YOUR help.
I am looking to do the Quirk eMarketing Course, but unfortunately it is WAY out of my budget. It costs roughly R6700 which is more than I earn a month!
Here is where you come in! :)
I am looking for any form of sponsorship for this. Be it half, 25%, 10% what ever. Something that helps bring down the cost for me to something that I can actually afford! I know this is a HUGE ask but I really want to do this and the entries close on the 26th February which is this Friday!
SO PLEASE HELP ME!
I am willing to negotiate with people and do things in return such as advertising, helping with your website, what ever you can think of!
I really am relying on help from you! Not the person next to you, or across from you, but YOU!
Please email me if you want to discuss this further and make my day! Please let me know if you know of anyone that could possibly help me out even just slightly!
Email: jbigmac(at)gmail.com
Chevy Volt Fail Marketing
Wow. I am diving further and further into the online media marketing and advertising realm, and have actually applied for a few jobs relating to that. So to brush up on my knowledge, get experience and exposure, I am trying to dig deeper and deeper into what makes campaigns successful and brings the best returns.
This one made me cringe. What is it? That surely can’t be done to PROMOTE Chevy? Are they going on the angle that it is so horrible people will take notice and remember the ad? So far it is working as I unfortunately can’t get this horrible video out of my head!
Take a peak and leave your views below!
*Cringe*
New Toyota Ad Is Brilliant
I love these ads! Here is the third one from the series. Very clever marketing.
Guiness Poker
I have caught a marketing bug. Quite weird but hey. This advert, although very short caught my eye and I thought you should view it. It not only promotes a fun beer, but at the same time responsible drinking. I like it.
