Marketing
Serenade Someone With Heineken On Facebook This Valentines Day
Valentines day is right around the corner yo. 14th of Feb be close! Have you got your squeezer lined up for the evening ready to serenade her in a night full of romance and sexy time? NO? Wait, what is wrong with you!?
Ok, ok, so I have to step in here and help a brother out. Sure my china, no worries. I got your back.
Ok, so you could sign a lekker love tune to her while getting on one knee with a rose in your mouth, but that situation can go far more than two shades of wrong and will leave you looking for a betty in the shady corners of Hillbrow. Instead, you can simply use this lekker piece of magic that the okes over at Heineken came up with. I call him Hernandez. He will take care of you.
Serenade Your Date with the steps as follows:
1) Head on over to the app on Vleisbook
2) Pick the lovely lady to serenade
3) Say what you like about them
4) Where you want to take them
5) What makes you so special?
The “Serenade Live” Event will be streamed live at the following local times:
London: 6pm – 3am / New York: 1pm – 10pm / Sydney: 5am – 2pm
* Twitter: @Heineken, #Serenade, #SerenadeLive
Seriously, this campaign is a frikking smoking one! Can’t wait to see everyone pick up on this!
Please note that this is a sponsored post
- Captain AwesomeAudi 2012 Game Day Commercial – Vampire Party
So earlier I brought you the latest game day campaign from Volkswagen called The Dog Strikes back. What a brilliant one that was, but now Audi have jumped on the game day wagon of the Super Bowl with this little bit of genius. I really love Audi’s advertising and it seriously makes me want to own one!
How is that for a little dig at Twilight ;) Smart, smart marketing from them.
- Captain AwesomeThe Dog Strikes Back: 2012 Volkswagen Game Day Commercial
So following on from their brilliant “The Force” campaign, they made this little gem of a barkside teaser for us, only to wet our appetite before they released this monster of an advert.
I love the style that these ads are filmed in. Very funny, very witty, and flipping well put together! Go Bolt! This is the extended version so I don’t think they will show this on the telly, but it is awesome, and major props to them for these campaigns.
- Captain AwesomeThe Bark Side: 2012 Volkswagen Game Day Commercial Teaser
Simply sensational if you ask me!
The top comment is this gem as well:
“Bark Vader, Paws Solo, Obi-Wag-Kanobi, Darth Muzzle, Chewbarker, AT-K9, Ewoof, Anacanine Skywalker, Princess Licker, Jabba the Mut, Rova, Puppy Fett, Count Shitzu starring in Attack of The Bones, directed by George Wufus.”
- Captain AwesomeGalaxy Fact Checkers Unit Series
I love seeing companies take different approaches to marketing, and especially when they delve into my realm of online marketing and digital campaigns. This latest beauty comes from Samsung and is focused around their latest smartphone offering called the Samsung Galaxy Note. The Galaxy Note is the latest offering within the Galaxy range and is a cross between a smartphone and a full blown tablet with its generous 5.3-inch HD Super AMOLED touch screen.
They have put together a bunch of episodes in a YouTube Channel in an effort to highlight the features of the phone and it is quite a cleverly thought out campaign with a longer term focus rather than a simple one video campaign and the job is done type series. The series is called the Fact Checker Unit and features two field agents tasked with checking out fact and fiction using their new Galaxy Notes and the awesome features that come built in. Are the claims fact or fiction? Does T-Pain sleep in a coffin? THE FCU check them out!
Three-pain lol…
“FCU: Fact Checkers Unit uses the GALAXY Note’s creative and cutting-edge functions, as well as the generous 5.3-inch HD Super AMOLED touch screen, to check celebrity facts by photographing, cropping and annotating evidence instantly using S Pen, digitising handwritten notes to their editor, and even editing an impromptu music video.”
This episode has a brief cameo from T-Pain and is called “Three Pain”, and “it’s time to party, not to fight!” Seriously, a gangsta song about toothpaste and teeth. What the hell! Well at least it cleared up all the confusion about whether T-Pain sleeps in a coffin or not.



