Posted by on Jan 11, 2012 in Marketing | 0 comments

I love seeing companies take different approaches to marketing, and especially when they delve into my realm of online marketing and digital campaigns. This latest beauty comes from Samsung and is focused around their latest smartphone offering called the Samsung Galaxy Note. The Galaxy Note is the latest offering within the Galaxy range and is a cross between a smartphone and a full blown tablet with its generous 5.3-inch HD Super AMOLED touch screen.

They have put together a bunch of episodes in a YouTube Channel in an effort to highlight the features of the phone and it is quite a cleverly thought out campaign with a longer term focus rather than a simple one video  campaign and the job is done type series. The series is called the Fact Checker Unit and features two field agents tasked with checking out fact and fiction using their new Galaxy Notes and the awesome features that come built in. Are the claims fact or fiction? Does T-Pain sleep in a coffin? THE FCU check them out!

Three-pain lol…

“FCU: Fact Checkers Unit uses the GALAXY Note’s creative and cutting-edge functions, as well as the generous 5.3-inch HD Super AMOLED touch screen, to check celebrity facts by photographing, cropping and annotating evidence instantly using S Pen, digitising handwritten notes to their editor, and even editing an impromptu music video.”

This episode has a brief cameo from T-Pain and is called “Three Pain”, and “it’s time to party, not to fight!” Seriously, a gangsta song about toothpaste and teeth. What the hell! Well at least it cleared up all the confusion about whether T-Pain sleeps in a coffin or not.

There are currently 5 episodes within the series and some videos have managed to crack up over a million views, which is very impressive! Overall, a very clever, and well done campaign that I think will have gathered the exact feeling that Samsung would be looking for towards their new phone.

I hope their is a party in your mouth yo! Get Tardy at the Party with Heavy Moustache yo!

This post was sponsored by Samsung

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