Archive for September, 2010
Quirk SEO Course – Assignment 4
So another week has come and gone, and that means that another assignment in the Quirk SEO Course has passed by. We are now into the second half of the course and things are heating up quite nicely. Once again the really awesome thing about this assignment was that it was not just taught to you through the notes, but the assignment is very practical and hands on, and therefore you learn an absolute bucket load. There is nothing better than hands on practical experience.
So what did we get up to this week? This week went a little bit further than the traditional on-site optimisation and dived right into the more recent realm of content optimisation with a focus on social interaction. We were asked to take on the roll of optimisation for a local nightclub based in Cape Town. The assignment was split up into two parts and away we went!
Part one – Local listings and mobile (600 words)
Part one was something that I hadn’t given much thought to before the Quirk course - the power of local listings as well as the power of the mobile user. We were asked how we would go about optimising the website to make sure that the nightclub would obtain a local listing as well as rank well for it. Basically what a local listing is, is a listing that determines companies or services that are within a specific region that your search is based around. So if you searched for “nightclub Cape town“, or any variances of that, we were meant to get our imaginary nightclub ranking number one for that. A local listing will also provide directions to your company and list the physical address. Example
Starbucks Double Shot Espresso Commercial
Simply Genius
- Captain AwesomeWhat my entry would have been for the Nokia N8 Competition
So about a week or two ago there was a competition on iMod where you could win a Nokia N8 if you could capture a photo with the digit 8 in it. The most creative photo would then take home the N8 and be one of the first people in the country to get their hands on one. I didn’t enter in the end as I made a mistake at the competition entry dates so didn’t get my entry in in time. I found the photo the other day and thought I would share it anyway.
I don’t think I would have won, but I was still a bit disappointed that I messed up and didn’t even get the chance to get my entry in. Oh well. Maybe next time.
- Captain AwesomeMr T on Kloof Street
I have had this photo for ages, but completely forgot about it until yesterday when my friend made a Mr T reference and it suddenly dawned on me that I had not shared this bit of awesomeness with you guys!
“Whatcha looking at FOOL!”
- Captain AwesomeQuirk SEO Course – Assignment 3
Quirk SEO Course – Assignment 3
My apologies for this post being slightly behind schedule, but I have had an absolutely manic week which resulted in me almost missing out on handing in assignment 3 in the lovely Quirk SEO course, but due to some serious power typing, I managed to get it in, and I think on time as well.
It seems as if there is a consistent trend as each week the tasks get more in-depth and much tougher like I mentioned last week in assignment 2. Not to worry, as we all enjoy a challenge, and especially when it involves a field that you enjoy, such is the case with this course and SEO.
So what did we get up to this week?
The Brief
This week focused on keyword research, as well as how to effectively implement keywords into your onsite copy based upon the keyword research that you performed. I particularly enjoyed this week as again it is a practical part of SEO, and the task was actually fairly difficult. We were handed the task of compiling keyword research for a fictional company called “Mzansi Couriers”. It was both made harder and easier by this as you had no content or anything to go on, but on the other hand, it did give you the scope to be quite creative which could have helped some students, but also be a stumbling block for others.
The Keywords
We had to compile a list of around 20-25 keywords to use for the site in general, but these keywords also had to be spread out across four pages. We then had to decide which keywords would belong to which page as well as provide the local keyword volume for South Africa since it was a local company I actually found this part quite difficult, and quite a contrast to assignment one. The four pages that we had to focus on were:
