Archive for June, 2010
Mzanzi – Nine Cities, Ten Stadiums
Here is something to get you into the vibe of the World Cup. If you are foreign this will be even better for you as it provides you with a bit of background and information on the nine host cities and the ten stadiums.
Enjoy, and welcome to our country!
- Captain AwesomeThe World Cup is here – Feel it!
So today is the big day!
The entire world is now watching, and it is time for Africa to show the world how we roll. I am sure the whole of Mzanzi will unite, like they already have been doing, for the rest of the tournament. It has been magical to see how the country has bonded and joined behind a common cause: Bafana Bafana.
It is time to embrace your African heritage and become one South Africa!
IT IS HERE, FEEEEL IT!
- Captain AwesomeBasic SEO A Rarity
Chris M made a bold statement the other day. He rated that 1 in 500 sites have proper, basic SEO principles instated. Initially, I thought it was a bold statement, but once engaged in discussion, combined with a bit of research, I would have to say that the figures can’t be far from his estimate.
Basic SEO principles might seem a bit of a broad term, but I will hopefully be able to describe things as I go along.
Initially when I saw Chris’ tweet providing those numbers I thought he was crazy. I knew that many sites do not have some, or a lot, of the fundementals SEO foundations in place, but I thought 1 in 500 was an absurd number. With being so interested to learn and grow from the industry experts around me, I asked him what he based this on.
He gave me a recent example that he had come across of the Century City website. First of all, the basic SEO principles on that site are shocking. For a site of that size that surely must drive a fair amount of traffic, it had virtually no SEO principles implemented. The analytics code was in the header which could lead to inaccurate statistics and just leads to a mess. Then their meta data is terrible. Actually I can’t say that as there is virtually no meta data. They have the following title: <title>CENTURY CITY</title>.
Are you telling me that they could not think of a single keyword to link to century city? Nothing at all? Or was this a home made site? I wanted to find out so I did a bit of digging.
Locnville – There Music Video
So Locnville have released their third single and I was a little surpised to see that it was the song called “There”. There were a few others that I thought would have been better, but once I saw the music video and the vibe that they are going for, I must admit, I think Locnville have made a smart move. I love seeing Cape Town people set the standards for success!
They seem to be building onto the success of Sun in my pocket as well as 6 Second Poison. Check it out below!
Very nice!
- Captain AwesomeTamar is looking for an online copywriter
Middleweight Online Copywriter
A leading UK focused online marketing agency with offices in Cape Town requires the services of a driven, detail focused copywriter. Working on a range of blue-chip financial services clients, you will gain international search marketing exposure and extensive writing mentoring.
The ability to write benefits focused marketing content with a conversion focus is critical. You’ll need to be well versed in direct response marketing and understand the difference between B2B and B2C writing. A working understanding of SEO copywriting would be advantageous. Exposure to travel, financial and retail writing will also be beneficial.
Level: Middleweight
Benefits: To be discussed
Please note that Tamar reserves the right not to make an appointment if a suitable candidate is not found. If you haven’t heard from us within two weeks, kindly consider your application unsuccessful.
Requirements
What are we looking for?
• Demonstrable long copy experience is non-negotiable (two to five years)
• Attention to detail
• Good time managment skills
Advantageous
A working understanding of SEO copywriting would be advantageous. Exposure to travel, financial and retail writing will also be beneficial.
Personal Skills/Attributes
• A high level of professionalism and meticulous attention to detail will be critical
• Critical thinking and a solutions oriented approach
• Ability to communicate crisply and clearly
Details
Remuneration: To be discussed upon interview
Province: Western Cape
City: Cape Town
Education level: Degree
Job level: Mid
Type: Permanent
Drop me an email if you are interested at all on jbigmac [at] gmail [dot] com.
Alternatively you can catch me on twitter @jbigmac
I have been with the company for four months now, and I must say that I am really loving it here. The vibe and work environment is awesome and something that I think most people would really enjoy. I really think YOU should take this opportunity with both hands!
- Captain Awesome
