An (G)oogle at a cynical conspiracy
Google has always seemed to be a friendly company, and have always taken the face of a company with a smile. Are they starting to change that and take a more underhanded approach, or have we just never known what goes on behind the scenes?
I work for a company that deals with Google and several financial services companies, and therefore keep a very close eye on the rankings for various forms of insurance and so on. With us keeping such a close eye, we notice trends as they develop, and watch how the rankings fluctuate on a long term, as well as a short terms basis.
As we monitor this space, we realize how highly saturated as well as how competitive it is. And this is how the perfect opportunity for the development of a cynical view point arises.
Google is the leader in the search market all over the world, and therefore has many companies in the palm of its hand. Google is in an extremely strong position in terms of manipulating the market.
Step back and get your critical thinking hats on: when Google makes changes to the rankings, it often results in many companies frantically running around trying to get back to where they were – or better.
It is suddenly a mad frenzy, which leads to actions without thought, and they simply end up throwing money at the problem. Where does that money normally go? PPC advertising. You might think this is normal and there is nothing cynical with that, but what many don’t realize that the money going to PPC is in fact going into Google’s AdWords campaign and therefore going into Google’s pocket.
The cynic in me starts to wonder if maybe this was part of Google’s plan… Why not shake up the most competitive market and therefore increase your profits? You might think that this is farfetched, but it starts to make sense when one learns that Google is planning to create an insurance aggregator.
So, why not send all the insurance companies into a panic? Make them think the only way they can restore their rankings is to spend more on marketing, and therefore PPC, as well as sign up to the Almighty Google’s Insurance Aggregator…
On the other hand, there could be nothing cynical about it, and it could be the affects from slowly introducing Caffiene.