I picked this up from engadget the other day, and found it quite interesting. I thought that they had already done this, but obviously not. I wonder how it will impact things, and if it will allow AMD to kick on and try and take the market by storm.
“It looks like the final step in AMD totally subsuming ATI has been taken. The company announced a reorganization around four specific pillars: products, future techology, marketing, and customer relations. The restructuring also marks the end of Randy Allen’s tenure, as the SVP of the Computing Solutions Group has decided to leave for unspecified reasons. ATI holdover Rick Bergman, who had also be head of the subsidiary known internally as the Graphics Product Group, will head up the products division with the goal of unifying the GPU and CPU teams (not necessarily the products). We highly doubt this means ATI branding is going anywhere — it’s far too valuable for AMD.”